Once businesses develop a strong social media following, they need to be able to keep it. There are a lot of brands out there that are vying for customers' and prospects' attentions, and it's important that marketers are able to create a genuinely loyal and engaged group of social followers. They can do so by managing their content, lead generation and other online marketing strategies effectively.
The LinkedIn Marketing blog said companies should look to empower their fans by reaching out to those who like or comment on posts to say "thank you" or continue the discussion. It is also a good idea to make sure that the brand's content stays relevant and useful so customers continue to deepen their industry knowledge and turn to the company's profile for the latest and greatest news.
The future of social media communities lies in the quality of experience that followers get, according to Mashable. This means that marketers have to make sure their community continues to be invested in what the brand has to offer and feel as though they are part of a unique online revolution. Work with social network contacts to provide better content that is highly targeted and inspirational.