How 1 million LinkedIn followers can improve marketing strategy

The LinkedIn marketing blog recently announced that a company on the social networking site has reached 1 million followers, creating a multitude of lead generation opportunities. The better online network of businesses and followers a company has, the more they are able to find new customers and develop their online lead nurturing program.

The opportunity to communicate and interact with other business professionals is invaluable for B2B companies. Developing an online presence and having the support of 1 million followers is a marketing opportunity waiting to happen, meaning that businesses should take advantage of what networking sites can offer. Here are two reasons to gain followers for better online marketing:

1. Targeted interaction: Attracting the right crowd is important, and with social networking sites, companies can provide content that grabs a target audience's attention. Plus, if businesses utilize the right ad campaigns, they can cater their brand to ideal potential customers.

2. Sharing and amplifying: A larger number of followers means that more content is going to be shared and garner new interest. Professionals who are actively interested in doing business with the company will be able to interact with the company and develop a strong relationship.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.