B2B companies benefit from marketing on social media sites. However, there are several strategies that will serve companies better than others.
A great way to establish a brand's image and customer trust at the same time is by interacting in online forums devoted to a specific topic (1).
Have a guest blogger write a post for the company website. Make sure he or she is an expert in the field with a healthy online presence and following. This will draw more site viewers and help establish a strong connection with the industry experts.
Avoid making social media expressions more about the corporation than the customers (2). One major component of online media is that it can be turned off or tuned out. If the posts are too company-centric, viewers will be more likely to exit out of them.
There are so many different social media platforms today available to B2B marketers. It's important to remember that each one is different; do not try to utilize LinkedIn and Twitter in the same way; it will result in missed opportunities to connect.
With customers experiencing more power today than ever before, they are able to connect across a variety of platforms from just about anywhere. Don't get left in the dust. Do invest in B2B marketing!