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3 tips to customizing company LinkedIn profiles

Businesses can take social media marketing to the next level by creating a personalized and unique LinkedIn profile. The professional networking site is a powerful, widely utilized tool for companies looking to garner brand attention, attract leads and recruit new employees. Marketing with LinkedIn also allows companies to connect with current and potential clients, with 50 percent of members more likely to purchase from a company they’re connected with on the site, according to the LinkedIn marketing blog.

Here are three top marketing techniques to remember when making a custom LinkedIn profile:

Vanity URL: Claiming a vanity URL instead of having a random array of numbers and letters instantly makes a profile more professional. The URL will be memorable, attractive and easier to share on other sites.

Optimized description: According to the LinkedIn marketing blog, Google indexes Company Pages, therefore allowing companies to use the profile as a search engine marketing tool to boost organic search rank. Make the most of the profile by using keywords in a way that naturally describes the business, its products and uniqueness. Remember that the first 156 characters of the company description will appear in search engine results.

Specialized banner image: Company profiles now have the option of displaying a banner at the top of the page. Choose a picture that not only gets prospects’ attention, but accurately supports company’s image and culture.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.