Brands can take multiple approaches when updating their social media statuses, but one thing to keep in mind is how it will be read by followers. Because today’s market is driven by potential customers, marketers need to have a strong focus on how their online presence can better serve clients’ needs and create a stronger platform of interaction. Status updates are important for engaging a valuable audience and promoting products or services on various levels. Here are three tips for effective social media updates:
1. The effect
As the LinkedIn marketing blog points out, statuses should have relevancy to those reading it. It’s sometimes best to forego promotional content and focus on providing personal value for followers. If the social media profile lacks informative or contextual information and just has product or service splashed across the screen, readers will become disengaged.
2. Content creation
Social media sites should constantly curate new and useful content. A variety of helpful information makes a site valuable to readers and reputable for fellow business professionals.
3. Sharing potential
A large part of content curation is its sharing potential, says the LinkedIn marketing blog. Companies want to spread their content and have a growing group of engaged followers. Try sharing an updated status with a certain group on LinkedIn or a group on Facebook to increase visibility and opportunities to spread content amongst ideal audiences.