With the recent announcement that Pinterest now has a way for marketers to measure their involvement analytics on the site, marketers should take advantage of the way the site offers unique ways for B2B companies to engage on social media. Pinterest is great for businesses looking to catalog important industry information and garner website reputability. But in order to attract new site viewers, marketers need a solid strategy.
A more in-depth look at Pinterest will highlight important areas of the site that will increase website views and, because Google is incorporating social media into its ranking process, help websites rank higher. Here are three ways for B2B companies to take advantage of Pinterest:
1. Infographics: Visuals such as infographics are a great way to display useful information in a pleasing manner. Pin some on company Pinterest boards that link back to the company website.
2. Ebooks: Offering important information on industry happenings puts companies in better standing with their target audiences because it shows they are respected and knowledgeable.
3. Attract fans' attention: By grabbing followers' attention, companies can get them to spread the word and repin some of their content. ClickZ said it's important to get prospects actively engaging with the brand and sharing material across the internet.