One important aspect of social media marketing is managing Facebook community interaction. According to a recent Social Media Examiner article, businesses should have a Facebook administrator who is in charge of "managing the page and making sure it's running smoothly." This administrator, or community manager, executes the brand's Facebook marketing plan and is a representative of the company's mission.
Social Media Examiner also says that this responsibility is simple and can be fun with the right plan in place. Here are three guidelines that may help a community manager improve Facebook marketing strategies:
1. Develop a distinct voice
The manager may want to choose a consistent tone and style for Facebook content. A business should decide whether their tone is formal and serious or more informal and humorous, for example. A community administrator will want the personality of the brand to shine through the voice they use on Facebook.
2. Be knowledgeable
Knowing as much as possible about the social media industry and Facebook rules may prevent a manager from accidently breaking Facebook policies. A familiarity with the industry and its vocabulary can only help social media efforts.
3. Acknowledge members
Giving recognition to followers who interact with the page will help maintain positive relations and improves people's view of the brand.