The time has come for marketers to effectively manage social media content to help boost search engine ranking. A strong understanding of how social media influences search engine strategies should be on the forefront of every marketer's mind. Search Engine Land says marketers need to properly analyze how social sharing affects company websites and figure out how to adjust their tactics for better results. Knowing what could hurt and help a website ranking will be extremely beneficial in the long run.
SEO metrics are quickly becoming social media metrics, meaning that marketers can measure the two in a very similar manner. SEL says to pay attention to popular keywords on Twitter or Facebook and make sure the content is relevant to users.
Search Engine Watch says it's simply not enough to just look at the number of likes on a Facebook fan page. The evolution of search engine marketing urges marketers to make every bit of online interaction count. For instance, they need to look at traffic, sharing rates and how social and SEO content are converging into one cohesive strategy. Social networking sites are influential platforms for bringing potential buyers to landing pages or company blogs, so it's no surprise that there is an increasing correlation between social content interaction and Google search ranking.