KEO Marketing

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2013 Trends: Social sharing and search rank have positive correlation

The time has come for marketers to effectively manage social media content to help boost search engine ranking. A strong understanding of how social media influences search engine strategies should be on the forefront of every marketer's mind. Search Engine Land says marketers need to properly analyze how social sharing affects company websites and figure out how to adjust their tactics for better results. Knowing what could hurt and help a website ranking will be extremely beneficial in the long run.

SEO metrics are quickly becoming social media metrics, meaning that marketers can measure the two in a very similar manner. SEL says to pay attention to popular keywords on Twitter or Facebook and make sure the content is relevant to users.

Search Engine Watch says it's simply not enough to just look at the number of likes on a Facebook fan page. The evolution of search engine marketing urges marketers to make every bit of online interaction count. For instance, they need to look at traffic, sharing rates and how social and SEO content are converging into one cohesive strategy. Social networking sites are influential platforms for bringing potential buyers to landing pages or company blogs, so it's no surprise that there is an increasing correlation between social content interaction and Google search ranking.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.