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SEO Success Factors: 6 Tips for Boosting Your Strategy

Search engine optimization can seem like a never-ending task. Google is constantly updating its algorithm and changing the rules of SEO. What worked a year ago and drove your website to the first page of search engine results may not work today.

It is important to revise your SEO strategy to ensure you are ranking high and capturing the attention of your audience.

Factors that will determine your SEO success today:

  1. Content 

According to Search Engine Land’s infographic, “The Periodic Table of SEO Success Factors,” content quality is the number one determining factor of your ranking. Emphasizing excellent content should be the backbone of your SEO strategy.

Your blog posts, videos, infographics, case studies, webinars, and more should be valuable to your audience, well written, engaging, and include visuals to complement them. The information you provide should be comprised of legitimate research as well.

Content must be fresh, updated when necessary, and contain direct answers to questions that users are asking when they search. If your content supplies responses to queries, it may just land in the coveted features snippet box on Google and rank position zero above the other natural search results.

  1. Architecture 

Whether your users are on desktop computers or mobile devices, your website needs to function smoothly. There should be no dead links or drop-down menus that lead nowhere. If visitors are on smartphones, they should be able to access a mobile-friendly or responsive version of your website. The website should always be fast and secure, including secure HTTPs to protect users’ data.

  1. HTML 

Your website must contain clean HTML and coding. There should be clear titles that accurately reflect what is on the page along with descriptions and headers. You should include necessary tags.

  1. Trust 

An important part of off-page SEO is trust. Within trust, it is important to build authority, engagement, and history. If you engage with your visitors as well as on other sites through links and commenting, your webpage rankings should increase. Also, writing high-quality content for trusted websites and having these sites include backlinks to your page will improve your reliance.

  1. Authority Backlinks 

Under links, Search Engine Land considers link quality and text, as well as the number of links you have on your website. Your links need to work and include keywords. When you write content, you can use links to point to the research you have referenced. The higher the authority of the backlink the better.

  1. Personal Location and History 

Personal is all about country, locality, and history. For example, if you are in the United States, you are going to see vastly different results than someone in the United Kingdom. Your search results may also look dissimilar from a person in the next town over. Your personal search history will have an effect on your results. As a company, you can control these results by including your location on your website and marketing to a particular region.

  1. Social 

Your social media reputation and the number of content shares you get are weighted when determining your SEO, according to Search Engine Land. Update your social media profiles frequently and stay engaged with your community to rank high.

What will hurt your ranking? 

When attempting to boost your SEO, do not pay for links, pirate or steal content, or include too many advertisements or spam on your site. You should also never cloak content. Learn more by reviewing the Google Webmaster guidelines or Contact KEO Marketing today.

Sheila Kloefkorn

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.