Content marketing is an important part of getting a business recognized online and encouraging target audiences to spread brand awareness for maximum visibility. Curating website material happens over time and will be a huge benefit to the company website, but sometimes it's a good idea to circle back to past content ideas.
There are a couple different ways that marketers can reuse website content, but turning it from educational information to interactive substance is important to continue engaging prospects. Reincorporating copy into visuals will help present important information in a way that will catch potential clients' attention. Here are three ideas to do so effectively:
The Content Marketing Institute suggests creating short and simple how-to or tutorial videos that will help build brand authority in a company's industry.
Search Engine Journal points out how easy it is to repurpose old content into a slideshow for the website. Offer a different perspective for the company blog, for instance, by focusing on important points and making it visually appealing in Slideshare.
Infographics are high-quality visuals that present information in an organized and logical flow, according to SEJ. Make sure the data points in the graphic present a point and leave readers wanting to research further.