Local online marketing can boost visibility, sales

Businesses of all kinds can take advantage of online marketing and local SEO despite perceived difficulties. Local search engine optimization in particular can be cost-effective and bring great results.

The most effective kind of online marketing for regional businesses or those with a presence in several areas may be what is called hyperlocal advertising. This targets specific neighborhoods rather than regions, enabling businesses to find customers who live very nearby. According to MarketingProfs, this kind of advertising may best be driven by thorough research. Knowing what clients tend to want can help with targeting, particularly for businesses that have multiple locations. This is because customer preference is likely to vary slightly by area, and even the smallest of changes can influence effective local advertising and SEO.

Local marketing and SEO can increase a business' visibility as well as its sales. To accomplish it in the best way possible, companies should take advantage of the agility the Internet affords. If a campaign seems not very effective, it's easy to change it. It is also simple and advisable to run comparison tests on different campaigns to see how well they are performing.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.