The length of content or the use of keywords in email marketing will not directly influence a search engine’s listing of a B2B company. The effects of email promotions, however, could greatly impact audience behavior and serve as a catalyst for future content, according to Customer Think (1). Businesses utilizing an integrated marketing strategy need to be aware of how each piece of content and channel affects overall Web presence.
If B2B marketing teams want email content to increase search engine optimization, they need to produce content that encourages inbound exploration. Emails that provide links to other content marketing or websites drive up traffic for online materials.
Email messages could encourage behaviors that improve the ratings of other inbound marketing content. Business can use direct communications to ask clients or leads to rate certain social media posts. A B2B marketing team could even suggest email audiences submit their own content on the business’s practices to public platforms.
When the email message proves effective at guiding consumer behavior, Search Engine Land recommended businesses reuse the content for other channels (2). The text of email communications may not directly affect search engines, but well phrased materials may find life on platforms that do.