KEO Marketing

Be in the Know.

Google's Penguin refresh slow to impact SEO

Any time Google announces change to its Penguin algorithm, marketers interested in search engine optimization listen carefully. Google confirmed it has made an update – although it's downplaying the effects – to Penguin 3.0 on Friday, Oct. 17 (1). Several bigwigs in the SEO community, including Search Engine Journal founder Loren Baker, initially reported they hadn't seen much change or big fluctuations in search engine results pages.

However, as a few days passed after the refresh, new details have come to light. The alterations to the Penguin algorithm will be slow-moving. It will likely influence less that 1 percent of search engine queries performed in English in the U.S. (2). The main goal is to reduce Web spam, but there are actually two objectives involved with the refresh. First, sites that have removed spammy content since the previous Penguin update should see better SEO performance. Second, any newly discovered spam will result in site demotions in Google search results.

As a result, it's important for marketers to take another look at their websites and make sure they're publishing unique content to avoid being penalized by the latest Penguin update.

1. "Google Confirms Penguin 3.0 Update, Here's The Reaction So Far"
2. "Penguin update rolling out"

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.