Link building is one of the main parts of search engine marketing. Inbound and outbound links tell Google how reputable and authoritative a website is and where it should rank in comparison to its competitors. Here are four easy rules to live by when building links for the company website:
1. Try a new trend with caution
Working with new websites can be the start of something great for a company because it will show Google that the business is ahead of the game. But it's also important to be careful and research the website to make sure it is legitimate and a good investment.
2. Have strong outreach methods
Boring, by-the-book outreach emails will not prompt today's professionals to link to a website. Therefore, be honest and straightforward about why the company wants to work with a certain website, but also include personality and a unique touch to the email.
3. Invest in diversity
Linking with a diverse number of sites means a company is reputable and well-respected by a variety of professionals.
4. Keep trying
If some efforts don't work at first, Search Engine Land says to keep trying. Building links is not necessarily easy, but it is worth the extra effort in the long run.