Businesses that have a company blog on WordPress should understand how to improve their SEO to get more viewers. Blogs are incredibly useful for brands looking to expand their voice and get ideal audiences circulating their content. But in order to have followers, businesses should employ proper SEO tactics.
Take note of the technical aspects of WordPress and figure out how the current strategy is set up. If current tactics aren't working, it might be time to start employing new SEO strategies and improve the site's attractiveness to Google. SEO practices are constantly evolving, but here are three ways to stay on top of it for now:
1. URL structure
Search Engine Journal says that WordPress uses complex links called Permalinks that don't offer any sort of optimization. But marketers can change them, and their best option is to change the URL to the title of the blog post.
2. H1 blog titles
Be aware of how older WordPress versions don't have H1 blog titles on all pages. The 3.0 version may have this built in, but older versions should change this for better Google ranking.
Search Engine Land says the three best plugins for WordPress SEO are WordPress SEO by Yoast, W3 Total Cache and Online Backup for WordPress.