In the process of forming a more cohesive and linked strategy for search engine marketing, marketers should also be aware of how local searches and mobile are becoming increasingly important. Adding to the social content necessary for search marketing, it's time to employ strong mobile efforts to gain new customers.
As Search Engine Land points out, companies need to optimize their websites for local searches because more people are interacting with brands on their phones. Mobile use is slowly but surely making an impact on global internet traffic. Local targeted ads for mobile are a large portion of marketers' budgets now, according to Search Engine Watch, and the number is expected to grow significantly in the next few years.
Staying up to date on what marketing trends are going to enhance customer experience and garner new sales involves insight and determination. Trends are changing rapidly, and Google and other search engines are on the forefront of innovation when it comes to serving users' needs appropriately. In other words, it's best to stay on top of mobile and tablet search optimization and keep up with the quickly evolving trends.