The search engine optimization game is on ongoing and requires constant attention. As companies look to keep their company website or blog up to date with the latest improvements and kick bad SEO habits, they need to take consumers into account more often than not. The bulk of SEO is about algorithms and technical parts of how a website is built, but the underlying reason for the constant adjustments is to provide the most relevant content for readers.
Among many SEO trends for the new year, some are basic and simple. Here are two otherwise understated ways that businesses can improve their on-site optimization:
Create quality titles: Search Engine Journal touts the importance of unique and natural keyword positioning for titles because search engines look at what is positioned between HTML heading tags. Make titles and subtitles short, relevant and interesting for the search engines as well as for potential visitors.
Utilize URLs: Without being obnoxious, it’s important to place keywords in URLs to attract readers’ attention. SEJ says this may provide a small rankings boost, even though it is sometimes hard to change URLs. The structure should provide clarity and insight to the website to improve click-through rates.