Local search marketing is key for companies looking to engage with their immediate surroundings. Local SEO can be a powerful marketing tool and open up new opportunities for company owners. Conducting business within a community can strengthen ties and form lasting connections.
There are a few extra aspects to consider when approaching local search engine marketing, but it is exponentially beneficial for a business. Search Engine Journal says it’s a good idea to optimize for local searches so searchers are able to locate and contact the organization. Here are two important tips from Search Engine Land to remember for local SEO semantic markup:
Author rank is how websites and their authors rank in a search. The listing includes a photo next to the website and its pages in the search. Associating a face or an image with a company helps others get a better idea of who they are contacting. SEL says an authorship can be set up with a Google Plus account.
2. Customer recommendations
Customer reviews and testimonials can go a long way with people researching a business. Google allows local firms to advertise that they have a testimonial and sometimes display it along the search listing.