The importance of mobile marketing is impossible to ignore. A recent study from Nielsen revealed that smartphones and tablets are contenders for man's best friend. More than one-third of U.S. homes now have tablets and two-thirds of consumers have smartphones. Some states and cities have higher penetration of tablets than the national averages. The quickly growing adoption rates highlight the importance of mobile SEO.
Adapting to mobility can help brands target their audiences with more relevant content. As technology providers continue to make improvements to these devices, marketers will have new ways to use smartphones and tablets to connect with customers. Social media data will most likely factor in. Mobile users share a great deal of information on the go, and it can help brands paint a more complete portrait of consumers, according to MarketingProfs. Personalized advertising efforts will become more significant.
Mobile devices have extensive location data. Advertisers may need to refine their local search marketing initiatives to take advantage of this wealth of information. Facebook is expected to mature as a channel for reaching customers with personalized ads as the platform's targeting capabilities improve. Social media and mobile marketing can help marketers expand their reach.