Mobile marketing is too important to ignore for B2B firms, especially when it comes to search engine optimization. Marketers need to assess their mobile SEO capabilities to keep up with this growing trend. In fact, Google's Matt Cutts said he expects mobile search traffic to exceed desktop this year, according to Search Engine Land. There are now 5 billion mobile devices around the world, compared to 2 billion PCs, which means both search and overall Internet traffic from mobile will likely surpass desktop.
In a similar vein, eMarketer research revealed desktop ad spending is expected to drop significantly in 2014. The decrease could be up to $1.4 billion as marketers move more of their budgets to mobile search. Although Google is reluctant to comment on the transition, eMarketer estimates that the search engine giant is instrumental in driving the shift to mobile.
While local search marketing and mobile are important trends to watch, Google is choosing to focus on the importance of integration between different platforms, Search Engine Land stated. This will become more important in B2B marketing. Companies can no longer treat mobile as an afterthought.