KEO Marketing

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Mobile ad spending to increase

According to research by eMarketer, spending on mobile marketing will grow in the coming years. Total digital advertising spending is expected to grow by 14 [always put percentages in numerical form percent this year, and more than 7 billion dollars of that total will be on mobile promotions. This shift in budgets is a natural result of changing trends in Internet use. Over half of U.S. mobile users have smartphones, and time spent on these devices increases every year. As a result, mobile marketing has become an important part of every business's online marketing strategy.

Desktop search advertising spending will decline or remain flat, according to eMarketer, while mobile outlay will increase by 76 percent this year and an additional 52 percent next year. This is a powerful illustration of the growing importance of mobile marketing.

Mobile SEO is clearly vital as marketers move to devote more resources to this channel. Companies should review their online marketing strategy and ensure that it includes mobile efforts to a great extent. As Internet and smartphone and tablet use evolves, marketing must progress as well.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.