Searching for a particular service or type of business on Google or other top search engines will often yield a list of nearby companies that offer it. Naturally, organizations want to appear at the top of those local results. Local search marketing follows many of the same principles as online marketing, and includes additional, yet equally beneficial search engine optimization tactics.
Local search is only growing, according to ClickZ. To take advantage of it, companies should engage in social media marketing and ensure that their listing information is consistent across search engines, directories, and different apps. Both social media and good listing information are essential to brand image.
According to ClickZ, there are several strategies companies can use in local search marketing. Local search experts can help plan and execute these promotional efforts effectively. It is essential to ask such a professional how they operate, whether their SEO strategy is organic, what type of content the company can expect to see from them, and how they will measure their success. Choosing a firm wisely can be vital to the success of the campaign.