How professional local search marketing services can keep businesses on top

Searching for a particular service or type of business on Google or other top search engines will often yield a list of nearby companies that offer it. Naturally, organizations want to appear at the top of those local results. Local search marketing follows many of the same principles as online marketing, and includes additional, yet equally beneficial search engine optimization tactics.

Local search is only growing, according to ClickZ. To take advantage of it, companies should engage in social media marketing and ensure that their listing information is consistent across search engines, directories, and different apps. Both social media and good listing information are essential to brand image.

According to ClickZ, there are several strategies companies can use in local search marketing. Local search experts can help plan and execute these promotional efforts effectively.  It is essential to ask such a professional how they operate, whether their SEO strategy is organic, what type of content the company can expect to see from them, and how they will measure their success. Choosing a firm wisely can be vital to the success of the campaign.

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.