KEO Marketing

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Google makes changes to mobile SEO options

Responding to the most common website errors that occur for smartphone users, Google announced that it will be changing its mobile SEO practices. Mobile marketers need to make sure that their company's website is highly functional on both desktop and mobile browsers.

The errors Google discusses in an announcement on its Webmaster Central blog are largely redirect problems. Faulty redirects can send mobile users looking for specific content to the home page of the website's mobile version, which is frustrating and wastes time. Additionally, if a site is not compatible with mobile screens, it's best to redirect to the desktop version rather than give a 404 error. Videos and other content should also be optimized for mobile.

In its announcement, Google made it clear that search rankings would be altered with these issues in mind. Many users access the Internet from a smartphone, and the number of people who do so is growing. In order to reach as many prospects as possible, businesses need to ensure that their mobile marketing efforts are in line with how content is best displayed on a mobile device. The best online marketing a company can produce not be effective if it does not come up in mobile searches or display properly on a smartphone.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.