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3 tips for effective mobile marketing

Smartphone and tablet growth is even bigger than expected, meaning mobile marketing is on every marketers' radar. Reaching out to on-the-go clients and prospects with mobile promotional efforts will help build relationships in today's busy professional world. But doing so effectively means targeting leads and existing customers accurately and offering unique and compelling brand experiences.

Here are three ideas to make mobile marketing more creative and compelling for users:

1. Interactive apps
Site Pro News stated that it is fairly simple to attract website visitors with creative apps. Target specific categories of applications, such as games, social networks or sites like Yelp and Trip Advisor. Be sure to keep in mind the differences between the iOS and Android operating systems, as well as how to attract attention on the most popular apps that users interact with.

2. Maintain relevancy
While it is easy to venture off and start new mobile marketing campaigns, always maintain consistency across multiple channels to offer a more cohesive brand experience. Mashable says mobile devices offer fun and new opportunities to interact with brands, but users have to be able to tie their experiences back to a certain brand.

3. Embrace change
Mashable also says to not be afraid of changing technology and marketing trends. Instead, encourage change and always be at the forefront of mobile innovation tactics.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.