B2B companies need to have a strong lead generation program and be able to provide quality experiences for their clients. High-value customers aren't easy to come across, and many business can get carried away with increasing conversion rates and website traffic, according to ClickZ. But the importance of those numbers lies in how much revenue results from that online interaction.
Dedicated and repeat buyers need to be a priority for many organizations because they can ensure future success. The best way to do this is by interacting with people on the Internet. Social media interaction is key, and a targeted approach toward the most valuable clients will engage the right buyers.
This means B2B marketing and sales departments need to create deeper relationships with prospects and customers. Start seeing the value of closer connections and build respect with those who bring value to the company. It might be best to offer them educational and interesting information via social media content and show them the importance of their relationship with the organization. Take the time to offer a great experience online that will encourage clients and prospects to become truly invested in what the brand has to say and the company has to sell.