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Welcome emails are an important part of online marketing

Email is one of the central components of an online marketing strategy. But many companies don't make the most out of their email marketing campaigns. For instance, a significant number of companies don't send welcome emails (1).

Welcome emails generate four times more opens and five times more clicks than an average email (2). Companies that don't send a welcome message to new subscribers are missing out on a big opportunity to engage with customers and promote their brand.

Not only do welcome emails receive more engagement, they also predict future engagement. Customers that read welcome emails are more likely to read subsequent messages and make purchases. The likelihood increases when businesses send more than one welcome message. Customers that read three emails in a welcome series spend 62 percent more than customers who didn't read a welcome email.

Businesses can use welcome emails to gain more in-depth information about subscribers, encourage them to engage with more branded content and make purchases immediately. All in all, businesses are missing out on engagement and sales when they fail to send a welcome message to new subscribers.

1. "How Welcome Emails Help Predict Future Subscriber Engagement & Value"

2. "Sprout Social's Welcome Email Makes A Good First Impression

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.