According to Google engineers, Google's search engine algorithms change at least once every day, making it more challenging for marketers to stay on top of search engine optimization. However, navigating these algorithm changes is simple with a solid SEO-based marketing strategy in place. Highlighted below are two tips to help B2B's with their online marketing strategies:
Guest blogging bolsters SEO
According to a recent Marketing Pilgrim article, guest blogging may help a business achieve greater results within the digital landscape as long as the content is relevant and credible. A recent study suggests that consumers trust bloggers for information more than social media networking sites. A guest blog post that is targetedand free of spam as well as enriched with the right headline, solid content and keywords may help bolster overall SEO efforts.
Press releases heighten publicity
Using press releases is another way a business can boost their SEO. According to Marketing Pilgrim, a press release made up of newsworthy content that is rife with keywords and highlights anchor-text specific links may help a business boost its reputation as a credible brand. Distributing a press release across PRWeb or Business Wire, may also help a B2B generate back-links. Linking to the company's home page in the release can drive traffic to the B2B's main website as well.