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Tell a story for better online marketing

Online marketing is all about reaching prospects where they interact the most, and marketers can take their brands to the next level by writing more engaging content. One of the best ways to create content for websites, blogs, social media accounts and any other online platform is by telling the company's story.

Storytelling has become an important part of bringing customers closer to brands, and offering transparency and significance to interested parties. But doing so requires strategy. Here are three easy tips for telling a better brand story:

1. Offer a behind-the-scenes look
Mashable suggests giving people an exclusive look at how the company functions internally. Keep them in the loop about the latest business news and offer engaging activities for them to interact with.

2. Start from the beginning
Think about how to portray the first days of the company and communicate to customers how the enterprise has grown and improved over the years.

3. Incorporating customers' needs
Always offer a solution to clients' demands, showing them that there is always an answer and a result that the company actively pursues for its valued clients.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.