KEO Marketing

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Local search can affect lead generation results

In today's B2B marketing sphere, brands cannot rely on the hope that prospective clients will use their office computers to influence purchasing behaviors. Clients are constantly on the go, and they use their smartphones to access information when it's convenient for them. In fact, mobile phones play essential roles in lead generation, and marketers need to use local search optimization to improve their rankings online. Here are two ways local search can impact conversion rates:

1.) Organic search results – When a client uses his or her phone to search for content on a local business he or she wants to partner with for a future project, only the brands that have optimized for geographic search will appear on the results page. Marketers who have not already done so, should register their companies on websites like Google, Bing, Facebook, Foursquare, Yellow Pages, Citysearch and a variety of those outlets to make sure that when a user looks for a local company to do business with, their organizations are first in line.

2.) Reviews – It's also advised that brand representatives manage reviews made on various websites like Glassdoor, Yelp, Facebook and other location-based hubs. Optimize these profiles so they show up on search results pages and resonate in local clients.

With buyers looking to purchase and partner with businesses in their regions, leveraging SEO best practices may drive sales to new heights. 

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.