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How to personalize B2B marketing in 2013

The idea of personalizing a marketing strategy is constantly in the back of marketers’ minds, but how has the concept evolved? Sometimes the term is so overused that it can become obsolete, but it is still a fundamental part of reaching out to and connecting with ideal clients.

In an article for Clickz, marketing professional Jack Aaronson says that personalization should be an integral part of how a company conceptualizes client experience. This is taking on a bigger role as marketing spreads to mobile, internet and various other digital platforms. In a sense, creating personal experiences for customers isn’t simply recommending new products based on previously purchased ones, it’s making prospects feel as though the entire brand was created to fit their needs.

Online advertising, mobile activity, social media engagement and all other marketing strategies should focus on the individuality of each person in the target audience. A successful campaign should reach potential clients offline and online and address their needs in a smart and compelling way. Create strong connections with other businesses by offering a company-wide dedication to solving their problems via strategic multichannel marketing tactics.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.