KEO Marketing

Be in the Know.

High-ranking officials can improve a company’s lead generation through Twitter

Credibility and expertise are very important components of lead generation. If clients don’t believe your organization has the commercial and intellectual chops to provide them with the perfect products or services, they’ll find an alternative. Active Twitter participation is one way to ensure this doesn’t happen.

Companies are considered more trustworthy when their owners or CEOs tweet frequently, according to a study by BRANDfog. This group’s research indicates 51 percent of organizations are somewhat more likely to trust businesses that engage in this process. Additionally, 31 percent would trust a company much more if their leaders spent a lot of time on Twitter. Only 16 percent were indifferent to the activity, and 2 percent found this effort untrustworthy.

Consequently, you can improve both your lead nurturing and search engine marketing efforts with a tweet that was drafted by you or your boss. Besides adding credibility to a company and making potential sales leads feel better about doing business, you’ll have another outlet to share links. Social sharing will invariably aid in search result ranking, so there are two fronts that will be immensely helped by this simple, efficient act.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.