KEO Marketing

Be in the Know.

Following Google’s SEM and SEO guidelines can help improve lead generation

In June and July of 2012, Bing saw a devastating decline in the percentage of searches it received. Hitwise says the Bing-powered search made up approximately 28.1 percent of all U.S. searches in May 2012, but dropped below 27 percent in July 2012, a 4 percent year-over-year loss. Therefore, you might want to put additional emphasis on optimizing your online marketing efforts for Google algorithms.

When you establish your search engine marketing (SEM) and search engine optimization (SEO) efforts, your primary goal is to provide your prospective clients with data and information. The articles that you publish and the paid advertisements you use to target buyers all need to resonate with your intended audience, which makes finding the appropriate keywords all the more essential for success.

Since Bing’s search share has declined, your online lead generation efforts should follow strict Google guidelines. This means avoiding thin content, removing unnatural keywords from your website and using a mix of social media and pay-per-click ads to initiate conversation with buyers in a more aggressive manner. These simple guidelines have been laid out by Google, and your use of them can produce lucrative professional gains.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.