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3 tips for online marketing integration

There are numerous options for marketers to garner new leads and create connections with online marketing, but a campaign that integrates all strategies will the most successful. Doing so takes strategic, short- and long-term goals and a strong vision of the desired progression of the company. Combining online tactics will only work if it is done without error and moves forward smoothly. Here are three tips to help make an integrated approach more successful:

1. Mobile isn't everything: Smartphone and tablet use is very prominent, and mobile marketing should be utilized as one part of the larger picture. As ClickZ points out, users are device-indecisive, and all marketing tactics need to cohesively engage them on various platforms.

2. Designate a single data source: With data coming from multiple online platforms, marketers need to be able to collect and organize important information effectively. Search Engine Watch says seeing results from multiple campaigns and marketing tactics on one dashboard will help marketers move forward with future campaigns.

3. Take into account real time: ClickZ says that marketers need to be attuned to current events and how users are reacting to latest news. It's best to keep track of online progress accurately and be able to respond accordingly.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.