KEO Marketing

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3 goals for starting a new website

In order to have quality lead generation, businesses need to have a strong online presence. Now is the best time to start a company website or blog so leads can interact with and learn more about a brand as they surf the web. Building a website is exponentially beneficial for garnering new sales and expanding business, but it does take some strategy. Professional marketing strategies can help start companies on the right foot and develop a strong online marketing program.

In order to begin planning, here are three goals that every business should make when creating or redesigning a website:

1. Attract target audience
There are stylistic and technical ways to do this. Search Engine Watch suggests developing a unique company story that will set the business apart from its competitors and develop the website around that story.

2. Provide compelling content
Along with telling a story, make sure to consistently create interesting, interactive and informative material. Great content can set a good first impression and develop the site as a reputable resource.

3. Employ website analytics
Always plan times to track and measure website activity. This will let marketers know which needs to changed or enhanced as well as offer insight to new customer trends that could dictate the next online marketing move.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.