KEO Marketing

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3 site aspects reviewed by Google’s human raters

Your search engine optimization (SEO) campaign can find success, but you have to make sure you're prepared for the hard work necessary to reach your professional goals. The key to search excellence is understanding what influenced the industry in the past and knowing what to expect for the future.

A new version of Google's human rater handbook hit the web recently. This chapter instructs reviewers how to rate page quality, Search Engine Land reports. The handbook breaks down the aspects into three main areas.

1.) Main content – Reviewers are first instructed to evaluate the main content on the page, from news articles and blog posts to product descriptions and video content. As more effective forms of content are posted to the web, reviewers are tasked with evaluating each channel.

2.) Supplementary Content – Secondly, reviewers are advised to analyze internal navigation or links related to products or videos. This is the content that supports the site's branding, whether product descriptions or introductory videos. Either way, the information is pivotal to a better user experience, and human reviewers pay close attention to the content.

3.) Advertisements – Finally, Google's reviewers also look at advertisements, sponsored links, sponsored listings and sponsored results. The professionals make sure that the links use White Hat practices and are relevant to the content found on the site.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.