According to Forbes, 2016 is predicted to focus on more advanced algorithms and aggregated content than years prior (1). The top trends include advanced algorithms focusing on long-form content, the advancement of Google's Knowledge Graph towards more long-form content and new social media publishing options. These trends, along with the push towards more visual publishing mediums, mark a change in the fields of digital marketing and marketing services for any marketing agency or seo agency. It is predicted that these trends will also continue past 2016 and will effect both B2B and B2C companies.
According to the Content Marketing Institute, digital trends in marketing and advertising are expected to move forward in 2016 with emphasis on paid advertising. Thanks to Google's recent AdWords change, smaller companies will have to fight for more competitive advertising space on the top and bottom of a Google search engine result page. B2B companies must also hone in on unique and engaging content that is visually-focused to entice audiences to use their products or services.