Search engine optimization is a changing strategy. Updates in the way Google ranks sites and consumer research habits are impacting how companies must organize their content. The simplest explanation of SEO is that it takes certain words from a company's website and uses them to rank where the site shows up in certain results. However, as TechRepublic points out, it's not always that easy.
There are other things to think about when trying to improve SEO, and a few have nothing at all to do with keywords. Here are some aspects of SEO that many companies may overlook:
- Error-free code: Typos or incorrect code can impact the way a page loads or is read by Google, lowering search rankings.
- House cleaning: Try to keep your site free of malware and viruses and remove any spam links in the comments. While spamming a reputable site's comment board is not very effective for the vandal, it makes the website look sloppy.