KEO Marketing

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SEO depends on more than just keywords

Search engine optimization is a changing strategy. Updates in the way Google ranks sites and consumer research habits are impacting how companies must organize their content. The simplest explanation of SEO is that it takes certain words from a company’s website and uses them to rank where the site shows up in certain results. However, as TechRepublic points out, it’s not always that easy.

There are other things to think about when trying to improve SEO, and a few have nothing at all to do with keywords. Here are some aspects of SEO that many companies may overlook:

  • Error-free code: Typos or incorrect code can impact the way a page loads or is read by Google, lowering search rankings.
  • House cleaning: Try to keep your site free of malware and viruses and remove any spam links in the comments. While spamming a reputable site’s comment board is not very effective for the vandal, it makes the website look sloppy.
  • Use a text browser: Examine what your site looks like using a text browser such as Lynx. According to TechRepublic, Lynx examines the site in much the same way as search engine spiders. Lynx is a good way to check if JavaScript, cookies, session IDs, frames and DHTML could be hiding key information on your site.
Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.