Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis.
Search engines drive as many as 70% of all business to business leads. As such, it is important to ensure you optimize your content, and your website, for search engines.
A Little Background on SEO
SEO is ultimately about building a search-friendly website that you optimize for the best possible user experience. Several elements contribute to whether a website ranks well.
For starters, it is important to know the concepts of “on-page” and “off-page” SEO factors. On-page SEO factors are those things which you can control directly. These are factors such as page content (type, length, and quality), meta data, site speed, mobile responsiveness, etc. On-page SEO contributes about 50 percent of your rankings.
Off-page SEO, on the other hand, are the factors that your brand does not have direct control over. Off-page SEO factors can include things such as inbound links from other websites, social shares, and the geographic location of the user. These factors contribute to the remaining 50 percent of your rankings.
Our Recommended Five SEO Best Practices
At KEO Marketing, we encourage clients to incorporate a number of SEO best practices every time they create a new page.
By implementing some of these on-page search engine optimization best practices, you can improve lead quality; develop valuable relationships to support link building efforts; better understand your target audience; and, increase your brand exposure.
PRO TIP: Use the “Searches related to” section at the bottom of Google SERPs to help you brainstorm.
PRO TIP: Check out Google’s free mobile-friendly test tool and GTMetrix to help identify problem areas.
PRO TIP: Check out answerthepublic.com for help coming up with content ideas.
PRO TIP: Be sure to update your HTML and XML sitemaps to further assist in helping users and search engines find your content.
PRO TIP: Use a tool like www.siteliner.com to help you identify duplicate and common content on your site that needs to be addressed.
Finally, keep in mind that social media matters. At a minimum, share and distribute your content via social channels to enhance visibility, support link acquisition, and boost your exposure in search.
The Bottom Line
Everyone wants to share something that delivers genuine value. Great content, when fashioned the right way, can send your website skyrocketing up Google’s search engine results pages. The key is to remain consistent.
About KEO Marketing
KEO Marketing Inc. is a leading business to business (B2B) Marketing and Search Engine Optimization Agency based in Phoenix, Arizona. We develop and implement strategies to help our clients significantly increase leads and sales.
For more information or to request a complimentary consultation, please contact us today.
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