What is Business Social Networking?
Business social networking is a method for generating publicity through social media outlets, online communities and websites for people who share the same interests. Most social networking services are web-based and provide a multitude of ways for users to interact. Email, chat, voice chat, video, instant messaging, message boards, blogs and file sharing are just a few of the services that social networking provides.
The main types of business social networking contain directories that allow users to connect with friends, share information and exchange ideas. Websites like Facebook, Twitter, LinkedIn, Yelp and Foursquare have gained widespread popularity by featuring social networking and new technology, giving their users new ways to interact.
Today, many online businesses are also beginning to use these tools as a means of customer relationship management where they can communicate information about their products or services. This form of advertising gives users the sense that the business is part of their community and less of a stranger trying to sell something.
What Can Social Networking Do for my Business?
Tools such as RSS (Really Simple Syndication) feeds, blogging, and social bookmarking (Digg, Technorati, StumbleUpon, et al) are just a few business social networking tools that can be used to increase your online exposure.
These tools will help your organization spread high quality, valuable content across the web, increase the number of links coming into your site, make bookmarking easy for users and encourage your visitors to keep coming back for updates.
Harness the power of relevant social networks to meaningfully connect with your target audience, build brand awareness and communicate your brand message. These sites allow people to build personal web pages and websites to connect with friends and colleagues to share content and communication.