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What Makes a Great Digital Marketing Agency

The relationship you have with a digital marketing agency is important.  You will be trusting them with your advertising and marketing dollars.  You need to be certain the money you spend will accomplish the goals you have.

If you are considering a marketing agency in Phoenix, you want to work with the best.  So, what makes a great digital marketing agency?

Business and Marketing Expertise

Just about anyone can print business cards and call themselves a marketing agency.  That doesn’t mean they know what they are doing.  You want an agency that has both breadth and depth of experience in business as well as digital marketing strategy and execution. 

Top agencies will have expertise across multiple marketing channels and a diverse toolset to produce results in areas such as creative design and branding, SEO (search engine optimization), SEM (search engine marketing), lead generation, and social, local, and mobile marketing.

Marketing Specialists

They will be experienced in every facet of digital marketing but will have subject matter experts who are certified and highly specialized in specific tactics.  These expert strategists will have deep knowledge in their niche and be able to effectively exploit different marketing channels.

Top marketing agencies will have a track record of success using specialized and advanced strategies in inbound marketing, outbound marketing, and Account Based Marketing (ABM).  A great digital marketing agency will be able to demonstrate how they have used their skills specifically to meet the client’s business goals. They will have case studies that show how they’ve solved business challenges.

Contagious Passion

You want to work with people that know what they are doing, but you also want to work with people that love what they are doing.  Great companies ooze passion.  They believe in their products, and they can’t wait to show them off.  They eat, sleep, and breath digital marketing!

This passion and enthusiasm will be evident…and contagious.  They harness that passion to create great work. They take enormous pride in the results they get for clients.  Passionate, dedicated teams armed with a strong integrated marketing plan can make amazing things happen.

Effective Tools

You want to work with a digital marketing agency in Phoenix that combines the experience of its team with the latest tools to track customers through the sales funnel from the first contact to conversion.

That means they will deploy analytical tools to research keywords, research your competitors, do market research, and craft an integrated marketing approach that is unique to you and built for success. They will monitor the customer journey and consistently identify places to optimize the campaign to produce increasingly better results.

With a combination of marketing automation, predictive measurement, and business intelligence, a great marketing agency will be able to maximize your ROI, and generate more leads and sales.

Customer Focused

Great marketing agencies will be able to reach your target customers and put the right content in front of them. Identifying,  acquiring, engaging, and retaining customers must be at the forefront of everything they do.

While they will focus on your specific goals, they know that the best way to do that is by putting you and your customers first. Showcasing how your product or service fills a need is an integral part of any marketing solution.

Happy Clients

A great digital marketing agency will have passionate clients who trust them. They will be happy to talk to you about tangible results that helped grow their business. They will have great Google reviews and strong success stories on their website.

A Communication Plan

They should have strong communication skills to help get your message across to potential customers. They also will have a blueprint for timely communication with you. As a client, you have the right to know everything about how they are marketing your company and spending your money. Great marketing agencies provide transparency about their practices and make sure their customers know what’s going on.

Creative Storytelling

While a digital marketing agency needs technical skills, they also have to nurture the creative side.  Great creative cuts through the clutter and captures attention. 

Great storytelling should be the fundamental building block of any marketing campaign.  It can spur interest and demand. It can move people to action. It can communicate, educate, and connect. Coupled with experts that understand the nuances of each marketing channel and can put the right content into the right hands at the right time, it’s powerful.

A Business Focus

Creative marketing is great.  So are tools, experience, and specialists.  Most importantly, however, great digital marketing agencies will focus on your business, as if it was their own.  They will be flexible and adapt to your needs and work the way you want. Their team becomes your team.

They will track all campaigns and your online reputation. They will think beyond the campaign stage and stay focused on your business goals.  They will strategically align marketing campaigns with your business goals to grow your revenue.

After all, if the work they do doesn’t achieve the results you need, it’s a failure no matter how beautiful the design was or how elegant the strategy. 

Are you interested in a transparent and complimentary marketing audit from a firm that believes and lives these values? Request your marketing audit today.

Sheila Kloefkorn

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.