Consumers of B2B digital marketing are inundated with thousands of ad messages on a daily basis. This means that your marketing is fighting for the attention of people whose focus is being pulled in numerous directions. How can you make your digital marketing efforts stand out from the competition? Increasingly,… Read More

Pay-per-click advertising on Google, also known as AdWords, has dominated the online advertising market for years. The search engine is the most widely used PPC advertising platform in the world for businesses big and small. Google makes $32.2 billion, or 97% of its total revenue, on advertising. Companies that use… Read More

Google AdWords has added “if” functions to their AdWords feature. This is a global rollout and can be used by advertisers to customize their messages depending on what type of device is being used or what specific criteria the ad viewer displays. What this means is that AdWords can now… Read More

Loyalty programs for B2B companies can be effective by following four simple steps. Read More

Here are three inventive ways to give a brand a distinct personality and bring in consumers. Read More

2016 is predicted to see an increase in mergers and acquisitions between advertising agencies. Read More

Here are five essentials that make the ideal B2B marketing agency stand out. Read More

The popular messaging service WhatsApp recently became subscription-free. Read More

Here’s five reasons why video content is essential for any digital campaign to win. Read More

Twitter announced it will add call-to-action buttons to promotional posts in an effort to create more “conversational ads”. Read More