Generating New Education
Leads at Profitable Cost

Learn how one leading private university used a proven online marketing solution to increase qualified leads

How can an educational institution generate new leads online while reducing their cost per lead?

By implementing a strong system of integrated marketing strategies proven to generate the highest number of qualified leads while staying within budget.

The case study, “Generating New Education Leads at Profitable Cost,” goes in-depth into how one educational institution achieved outstanding results in qualified lead generation.

The Company

Since 1949, Grand Canyon University has been a premier private university in Arizona, helping students find their purpose and achieve their potential by landing the career of their dreams, advancing their career, and even changing careers.

GCU ran a large paid advertising campaign in-house that wasn’t generating the results they needed, and their costs had skyrocketed. They needed to find a way to increase their leads while decreasing their cost per lead.


The Results

KEO Marketing created an innovative online marketing solution using proven strategies for increasing leads for education institutions. Download “Generating New Education Leads at Profitable Cost,” for a closer look at GCU’s challenges, KEO Marketing’s lead generation strategies, and the PPC management solution that generated significant results.

About KEO Marketing

KEO Marketing has been helping some of the world’s largest brands for decades with marketing programs that drive business growth. Specializing in business to business (B2B) marketing strategy, creative, messaging, infrastructure, execution, marketing analytics and results, KEO Marketing helps Fortune 1000 companies as well as medium-sized businesses achieve and exceed their marketing and sales goals.

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