The first half of 2016 is over and it is time to begin planning your marketing budget for the new year. KEO Marketing has released a new Marketer’s Guide titled, “5 Critical Steps for Planning Your 2017 Marketing Budget.”
In this guide you will learn how to put together a marketing budget that acknowledges and addresses trends in marketing spending and aligns marketing plans with company goals.
In this guide we will discuss marketing budget drivers:
- Aligning marketing goals with company goals
- Designing the budget around top-end revenue expectations
- Emerging technology impacts to marketing
- Current marketing spend by select industries
Are you ready to begin working on a forward-planning marketing budget for 2017? Download your copy of “5 Critical Steps for Planning Your 2017 Marketing Budget” today!