Marketer’s Guide: Top 7 Changes in
Online Advertising

It’s probably an understatement to say that most people spend a considerable amount of their time online these days. For businesses, that means the ability to reach an online audience via an effective and well-planned advertising strategy is essential. However, with online advertising growing and changing so rapidly, it can be challenging to keep track of the newest developments and most up-to-date tools and tactics.

At KEO Marketing, we realize it’s important for B2B marketers to know about the latest happenings in online advertising. To help them stay informed about some of the most important recent developments, we created a Marketer’s Guide entitled, “Top 7 Changes in Online Advertising.”

In this new guide, you will learn:

• What the surge in mobile usage means for your marketing strategy
• How programmatic advertising (combined with real-time bidding) can help you save time and money
• Why you should consider paid advertising to promote your marketing content
• What native advertising is, and how it can be used effectively by B2B marketers