Business-to-business (B2B) buyers research products and services in-depth before contacting a sales person. By providing useful and valuable content for the researcher, your company can build brand recognition, credibility and preference for your products.
92.3 percent of the companies that adopted an inbound marketing strategy showed an increase in website traffic. 40 percent of them saw an increase of at least 75 percent. Inbound marketing for B2B companies is an imperative for lead generation.