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The power of online video in 2012

Online marketing platforms saw online video become increasing popular and subsequently change the way people interacted with information on the internet in 2012. Social networking sites saw users rapidly sharing videos across networking platforms, and marketing professionals took the opportunity to adopt online video as one of their own tactics.

A recent report by online video communications company SundaySky revealed that 456.6 million content videos were watched, 105.4 billion video ads were seen and 182 million people were viewing videos online. Additionally, 56 percent of web traffic is online video.

In other words, online video was explosive in 2012. People viewed videos at rapidly increasing rates on their smartphones, meaning opportunities were abound for marketing strategists. The report said that 33 percent of marketers will dedicate a part of their budget to mobile video ads in 2012.

iMedia Connection compiled a list of well-known companies that have incorporated video as a marketing platform for their brand. Best Buy, Doritos, Evian, Ford, Gillette and many more are all companies that took video content marketing to the next level and revolutionized the spread of online video.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.