B2B marketers are quickly learning the advantages to online marketing for their businesses, especially when it comes to social media. The Social Media Marketing Industry Report by Social Media Examiner found that 93 percent of B2B marketers utilize social media, and 84 percent use Twitter, the tool ranked second in social media usage.
Twitter has a deep impact on today's internet, and opportunities to brand a company image are endless. Here are three benefits of B2B marketers capitalizing on company Twitter accounts:
Twitter creates the ideal audience: Finding customers who care about the product or service a company offers is key. First invest time into consumers that will promote the product and develop a strong following, then venture into new leads. With the right attention and strategy, third-party audiences can easily become loyal customers.
It holds opportunity for interactive content: B2B marketers are no stranger to content marketing, and Twitter can take those strategies to the next level. Spread company content and use other relevant sources to create an interesting and informative experience for followers.
Advertising is easy: MarketingProfs suggests companies simply pay Twitter for an advertisement or promotional tweet. The marketing site touts Twitter advertising as largely impactful and worth the investment.