Why valuable tweets help B2B companies

B2B marketers are quickly learning the advantages to online marketing for their businesses, especially when it comes to social media. The Social Media Marketing Industry Report by Social Media Examiner found that 93 percent of B2B marketers utilize social media, and 84 percent use Twitter, the tool ranked second in social media usage.

Twitter has a deep impact on today's internet, and opportunities to brand a company image are endless. Here are three benefits of B2B marketers capitalizing on company Twitter accounts:

Twitter creates the ideal audience: Finding customers who care about the product or service a company offers is key. First invest time into consumers that will promote the product and develop a strong following, then venture into new leads. With the right attention and strategy, third-party audiences can easily become loyal customers.

It holds opportunity for interactive content: B2B marketers are no stranger to content marketing, and Twitter can take those strategies to the next level. Spread company content and use other relevant sources to create an interesting and informative experience for followers.

Advertising is easy: MarketingProfs suggests companies simply pay Twitter for an advertisement or promotional tweet. The marketing site touts Twitter advertising as largely impactful and worth the investment.

Sheila Kloefkorn (1004 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.