The emphasis websites place on generating high-quality content has three different components that aid in lead generation. The first is the most basic – search engine optimization. When content is put on the internet and tagged with keywords and categories, it helps websites rank highly for those search terms.
The second component is a bit more sophisticated. The more unique content businesses generate and post on their websites, the more favorably Google's algorithms will view them. This has the effect of helping with search results even more and improves overall SEO strategies.
The third part can pay enormous dividends. When content or media is shared on social networking sites such as Facebook or LinkedIn, search engines consider them significant and give even more emphasis when compiling search results.
One interesting type of content that helps to satisfy all three of these portions of the search engine puzzle is the webinar – an interactive video lecture focused on a subject related to a company's industry or field of expertise. Interesting or insightful webinars can be added to a homepage and help with every part of search engine optimization. Their informational value also makes them share-worthy on social sites. Consider planning and recording one today to increase your online visibility.