Most businesses that have established reputations, developed websites and social media presence understand that search engine optimization (SEO) is big. However, they may not realize that 863 million websites globally mention SEO and 2.24 million Americans search for SEO every month, according to Search Engine Journal. Many businesses may also only see it as a one-size-fits-all for their products, rather than as a flexible tool or
When marketers promote a brand responsible for several products, they have the opportunity to expand SEO by reaching the niche audiences associated with each product. Often, it's best to divide the content production by product department to ensure companies are reaching their products' diverse audiences.
When product experts contribute to and comment on industry blogs, the company not only enhances and publicizes its reputation, but also reaches these niche audiences. While posts on a company's main site are effective for developing customer relationships, it can be difficult to balance the content needs of each products' unique consumers.
When large companies can focus on smaller, specialized marketing endeavors, they have hundreds of searchable keywords and their overall web presence becomes more important.