Mobile marketing is becoming a crucial part of B2B relationships. With every additional smartphone and tablet that potential clients use, it becomes more important for companies to effectively reach out to other businesses.
According to a study by DisplaySearch, 2012 is projected to be a big year for tablet PC adoption. The organization expects use of those computers to increase by 210 percent since 2011, which represents an enormous sea change marketers and advertisers need to recognize.
One way to take advantage of this development is to allow Google AdWord campaigns to reflect the trend. This platform has an option which lets companies optimize their AdWord placement and selection for tablet PCs, making it more likely staff members and business leaders in potential client organizations will see a company's offerings.
From an SEO perspective, businesses should be sure to create websites that can be quickly and efficiently navigated by both standard computers and tablets. This includes making text minimal and easy to view without contrasting colors as well as keeping hyperlinks large and easy to click for people who scroll with their fingers.